This is an online e-commerce store that sells items that cost between $50 & $300 dollars each. The site originally was getting no organic traffic and was mostly relying on paid traffic.
They started SEO by buying a few à la carte SEO services but hadn’t really committed until they joined our Elite Managed SEO program.
There was a lot of opportunity for growth!
The first thing we always do is perform an SEO audit. We’re looking for anything that could prevent them from ranking.
The good thing is that this site didn’t have anything holding them back, they just didn’t have much content nor links.
Keyword Research – The “Easy Wins” Analysis
To kick off our keyword research, we always look to find keywords that are almost ranking for the client. These are good targets because we can usually boost them up the fastest to see the quickest traffic wins.
We found 76 potential targets, mostly bottom of page 1 through page 3 all with CPC between $0.60 and $2.50.
These URLs were a mix of product pages, category pages, and blog content.
We worked with the customer to select a few high priority targets for quick boosts!
Keyword Research – Competitive Gap Analysis
The competitive gap analysis is designed to help find keywords that competitors are ranking for and the clients currently are not.
This is a crucial step as it always helps generate new keywords that can be easily targeted with content development and optimization.
E-commerce is a bit different than other sites with the content gap analysis. We often get a ton of product names that may or may not be relevant.
We worked closely with the client on these and picked targets together to make sure we’re targeting keywords related to products that they have in their inventory.
We focused on keywords that we could write a lot of content about too.