E-Commerce SEO Case Study

We increased this online store’s traffic by 2400%.

From 100 to 2500 Monthly Visitors


We increased this online store’s traffic by 2400%.

Background

This is an online e-commerce store that sells items that cost between $50 & $300 dollars each. The site originally was getting no organic traffic and was mostly relying on paid traffic.
They started SEO by buying a few à la carte SEO services but hadn’t really committed until they joined our Elite Managed SEO program.
There was a lot of opportunity for growth!

SEO Audit

The first thing we always do is perform an SEO audit. We’re looking for anything that could prevent them from ranking.
The good thing is that this site didn’t have anything holding them back, they just didn’t have much content nor links.

Keyword Research – The “Easy Wins” Analysis

To kick off our keyword research, we always look to find keywords that are almost ranking for the client. These are good targets because we can usually boost them up the fastest to see the quickest traffic wins.
We found 76 potential targets, mostly bottom of page 1 through page 3 all with CPC between $0.60 and $2.50.
These URLs were a mix of product pages, category pages, and blog content.
We worked with the customer to select a few high priority targets for quick boosts!

Keyword Research – Competitive Gap Analysis

The competitive gap analysis is designed to help find keywords that competitors are ranking for and the clients currently are not.
This is a crucial step as it always helps generate new keywords that can be easily targeted with content development and optimization.
E-commerce is a bit different than other sites with the content gap analysis. We often get a ton of product names that may or may not be relevant.
We worked closely with the client on these and picked targets together to make sure we’re targeting keywords related to products that they have in their inventory.
We focused on keywords that we could write a lot of content about too.

The SEO Strategy & Execution

This was a pretty typical campaign where we built consistent content and links to the site.
For Months 1 – 3, we kept the strategy the same:
  • Foundational Link Building: We built in-content links focused on easy wins, using diverse anchor text.
  • Blogs (weekly): We focused on writing content targeting keywords with good volume related to the niche products.
And as for the results, the traffic starts improving as soon as Google starts crawling the new links…or after we started:

Moving Forward 

Once we have awesome, long-form blog content ranking like this (AND they are valuable pieces of content, as opposed to just product pages), we are able to do surgical link building and get further influence these rankings upward.
What’s great about Elite Managed SEO is that because we managed the entire process, we had LOTs of content to work with right when we knew we would need it… now.  Our influence is beginning to show.
By following this strategy, we see Google starting to unlock the floodgates – Look at the massive target potential we built:

Takeaways

Ecommerce needs content, and by writing long-form blog posts, you can start ranking for your valuable keywords.
These pages are easier to rank, and you can do an internal link to your product pages. After you have the content, it makes getting good links easier!
Want to get SEO results? Check out our Elite Managed SEO services here!
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